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Trends in Retail 2021.

this issue very into account to sell, promote and align your business.

It is an effect that today buyers demand experiences, not just products or services. With the onset of the pandemic, e-commerce purchases increased and retail has become increasingly digital and powered by the internet. Physical stores chose to open their online channel and those that already had it, have incorporated elements to improve the online experience of consumers. Undoubtedly, retailers that include personalization, will be able to quickly retain their buyers.

A survey by McKinsey details that retailers appear to face four main tactical challenges in getting personalization off the ground:

  • Data management: 67% indicate that their biggest personalization challenge is collecting, integrating and synthesizing customer data.
  • Data analytics: Gaining and maintaining in-house expertise in data science and analytics is a top concern for 48% of surveyed retailers.
  • Business area alignment: For many retailers, some organizational models prevent the efficient and rapid exchange of customer data and promotional decisions. For example, they mentioned the difficulty in aligning marketing and merchandising teams. This makes it difficult to perform test experiments that require customization.
  • Enablement of tools and technology: Of the survey participants, 67% admit that they did not have the right tools to execute personalization on a large scale and 41% say that finding a suitable technology partner was extremely challenging.

That is why this 2021 Mobilvendor offers you more and better services, innovators that will help you provide your customers with automated experiences, real-time data and with business intelligence for effective and much faster decision making.

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Ecommerce strategies to increase sales.

Get to know TIPS to maximize your ecommerce.

Customer loyalty

When we believe that a customer comes to our virtual store, he will never leave, it is the biggest mistake. It is very likely that you have neglected the attention of your most loyal clientele. The secret? Listen to it.

On average, a former customer spends more in an online store, adds more products to their shopping cart and offers a higher sales conversion for each visit to your online store. Develop marketing actions that refresh the memory of these loyal consumers and make them feel cared for, such as mailings – WhatsApp MKT of recommended products from previous purchases or searches made in their history, information about products out of stock or to be launched soon, coupons and birthday greetings, among others.

Create a cross-selling and upselling strategy

  • Cross-selling involves recommending complementary products and accessories:
  • The upsell means that you offer the customer the possibility of opting for a higher category product or for a more complete service.

Improve the quality of content

  • Take care of the images; e-commerce enters through the eyes first. Include useful images of all kinds in your product sheets.
  • Create clear and prominent feature and feature descriptions and bullet points.
  • Study SEO and continually test new keywords and combinations.
  • Make your testimonials credible and accompanied by photographs.
  • Video is the future: it makes the stay on an online store page grow by up to 88%.
  • Offers a more fluid and agile user shopping experience

With better information, more payment methods (PayPal, Apple Pay, various credit and debit cards …), and various returns and shipping modes.

Remember that this strategy must be applied to all your online sales channels, and especially to the mobile experience or Web Commerce, since up to 67% of buyers prefer to buy from a smartphone because it is more convenient and faster.

  • Social networks to increase online sales

Facebook, Pinterest, Twitter, YouTube and Reddit are the social networks with the highest sales conversion for e-commerce businesses, depending on your niche and type of audience.

At Mobilvendor we have all the necessary channels for your ecommerce strategy to work. Contact us and we will advise you for free.

 

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A panoramic view of the Retail sector.

Impact and future changes.

The impact of COVID 19 after the crisis on the economy and in the Retail sector is uncertain. Consumer habits have changed and this is beyond doubt.

Many of us have had to try new things such as e-commerce and electronic transfers, virtual communication, remote work, buying and testing new products and brands, new habits at home and socially, new health and hygiene habits, etc.

What is certain is that practices, habits and behaviors were accelerated or advanced and that they are here to stay. Those who ignore them may lose their competitive advantage.

The most important changes point to technological issues, among which e-commerce stands out as we have mentioned before. It will be necessary to strengthen the platforms and logistics capacity in e-commerce. Electronic transfers or virtual and flexible payment methods will be essential. Predictive models with artificial intelligence for the supply chain beyond the sales history and seasonality of the products.

Multivariate models that resolve the granularity of variables by store.

Self check-out: cashiers without cashiers. Automated e-commerce and home distribution platforms, among other advances that we can undoubtedly offer you at Mobilvendor.

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Helping Small Businesses During the Coronavirus.

Covid 19 has also become an obstacle to the world economy, so supporting small businesses from now on is imperative.

 
Buy fresh products

Your pantry is now full of canned, vacuum or long-term perishables. However, if you want your diet to make sense, you should also eat fresh food. How about going to the butcher shop on the corner? Or the small greengrocer that runs that nice couple?

 
Buy in small stores

We’ve all seen shopping anxiety. Toilet paper, antibacterial soap, pasta… everything disappears from the supermarket shelves so quickly that employees can’t keep up. In most cases, this has happened in large supermarket chains, while small local businesses have not suffered this flood of people. Why don’t you go buy your products at the local grocery store? Do business with small businesses!

Let’s create a support chain, #Mobilvendor supports small and large entrepreneurs by generating new and better tools to stay in times of crisis.

Acquire products from your neighborhood stores; Get directly to your consumers’ homes by implementing new technologies and thus avoid crowds in business premises. #MobilvendorDesdeCasa takes care of you and your company.

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New strategies and trends in times of coronavirus.

Every crisis creates new opportunities and the Coronavirus pandemic is moving us on all fronts, including in the way how many companies communicate with their target audience and sell their products.

The hours that companies previously used to generate sales efforts in the field are now dedicated to seeking digital strategies where their consumers keep abreast of social networks, web portals of all kinds, YouTube, Netflix, video games or remote communication platforms , and mass communication for the purchase of food and provisions via applications or Chatbots.

As is evident, this tendency to avoid personal contact is becoming a digital accelerator, and it is necessary to have tools that help from now on to reach customers in simple and effective ways.

The companies that dare to look for new formulas to face this context will have gained an important advantage over those that only resign themselves to hide and wait for the storm to pass.

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The increase in ONLINE demand in times of crisis.

In recent weeks, consumers have increased the pace and volume of demand for products and services. However, companies, manufacturers and distributors were mostly not prepared to face such a sudden peak and maintain supply through ONLINE channels.

Social isolation measures have turned E-commerce into a fundamental medium for customers and businesses. It is clear that many of these businesses that had these digital tools have had a significant competitive advantage.

Digital transformation is an irreversible change with an inevitable urgency. That is why, as a Mobilvendor company, it offers its clients our E-COMMERCE WEBSITES services from self-administered templates that, together with MOBILE APPLICATIONS, will complement each other very well to boost your business in this digital age. In addition, we have the LITE E-commerce service that will allow your customers to place orders from their cell phone in simple steps.

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10 tips to improve the productivity of your company.

 We know your needs as a business owner and we know that improving the environment and the results of your company are primary objectives of your day to day.

For this reason we offer you 4 tips that will help you fulfill this task:

1. Modernize all your processes:

Analyze effective options to modernize your business, sales force, teams, etc. Modernizing not only implies acquiring technological equipment but it has also become a lifestyle and a new way of thinking and wanting to take your company into the future. Through modernization, your company can increase its ability to adapt to change and to maintain itself over time.

2. Innovate and stay one step ahead:

The competition is constantly innovating and looking for new tools. For this reason, it is important that your business model always has innovative alternatives that improve your productive device and give your business a plus compared to your competitors to be the first choice of your consumers.

3. Training is essential:

The human capital of a company is an important factor for its development, for this reason it is key that its employees and workforce are in permanent training on the tools that the company has and acquire new knowledge so that they contribute with your skills in the company. Training your employees will help you to have a good level of motivation, productivity, integration and commitment.

4. Use communication strategically

Communication is an essential element for your company to be more productive, since through good management of internal and external communication you will be able to establish action plans that support you to achieve your objectives, improve the work environment and keep your employees informed. employees, generate a good reputation with your clients, make your clients aware of your updated portfolio of products or services among many other actions. The use of tools such as communication platforms and MKT such as XVO Digital will not only allow you to generate effective campaigns to send communications or relevant information about your company but through the use of forms you will be able to have a new source of information about the interest of your customers on certain products and attack them with the information that really interests them to generate conversion.

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Automation: a trend that is here to stay.

The market demands are increasingly higher, if one of the main objectives of your business is to increase productivity, you should know the importance of having a sales force automation tool in your company.

Currently, technology offers different instruments to improve the productivity of the workforce. The automation and control of the sales force is one of the main trends since it helps the team to follow up on potential customers, significantly improving customer service and streamlining internal processes.

The main advantages of sales force automation are:

  • Increased productivity: it is possible to do more work and dedicate efforts to processes that may have been neglected in your company.
  • It allows access to data in real time.
  • The seller has more supports to do his job.
  • Raise customer satisfaction.
  • It allows to speed up decision making.
  • It makes it possible to make offers tailored to each client.
  • Everything is recorded in the computer tools for further monitoring.
  • Save costs in time, personnel, travel, errors, etc.

By modernizing and innovating the sales force, potential process problems can be identified and steps taken to resolve them easily.

With MobilVendor, commercial teams can make quick decisions about their strategies and implement them in the shortest possible time and thus gain an advantage over their competitors; learn how our web and mobile platform works.

Learn more about our solution and modernize your workforce through technology that drives better results for your business.

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We have a new automated support channel.

We have a new assistant that will help you solve your MOBILVENDOR SUPPORT cases!

Thinking of you and the quick and effective response to your SUPPORT cases, we have implemented a new communication channel: MIVBOT SUPPORT so that you can be attended 24/7.

HOW DOES MIVBOT SUPPORT WORK?

MIVBOT SUPPORT is designed to solve certain requirements in order to speed up the resolution of your support cases.

Our ChatBOT manages the ticket automatically, while our support team will solve the cases that CANNOT be solved by this means.

This channel solves cases related to the MOBILE APP

If you require a case of the WEB platform to be solved, please enter OPTION 7 directly.

The support channel WILL NOT RECEIVE CALLS by WhatsApp, only text messages (NO AUDIOS, NO IMAGES, NO VIDEO).

Write directly to the assigned numbers and SAVE them as one more contact in your WhatsApp contact list.

DON’T FORGET to tell your sales force about this new support channel.

DO NOT MISTRUST! We implement this solution thinking about how valuable your time is and we are sure it works.

Try our ChatBOT for immediate support at:

Support 1: (593) 98 248 1803 | Support 2: (593) 99 854 1200

Support 3: (593) 98 030 7691 | Support 4: (593) 96 703 0053

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Data analytics, the present of the business world.

It is clear that the future is already here and that step that was missing to adequately meet the needs of customers, suppliers, collaborators and even between companies is ready.

 

Data analytics brings different benefits for companies that implement it, among the most popular we find:

  • It facilitates the identification of trends and user behaviors in our digital assets (web, blog, social networks, etc.), to facilitate strategic decision making.
  • It allows a detailed study of the operation of the processes.
  • Optimize the attribution channels: the data analyzes the performance of the different campaigns in SEM, SEO, Display, Social Networks and allows to identify the ones that work best and in the channel where it will be necessary to invest more in the future.
  • It allows a better knowledge of the audience.

Ultimately, data analytics must be as important as the sales results of any point of distribution. We must walk towards digital transformation and ensure that this branch has a strong penetration within corporate culture and is no longer seen as something strange and incomprehensible.

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