Get to know TIPS to maximize your ecommerce.
When we believe that a customer comes to our virtual store, he will never leave, it is the biggest mistake. It is very likely that you have neglected the attention of your most loyal clientele. The secret? Listen to it.
On average, a former customer spends more in an online store, adds more products to their shopping cart and offers a higher sales conversion for each visit to your online store. Develop marketing actions that refresh the memory of these loyal consumers and make them feel cared for, such as mailings – WhatsApp MKT of recommended products from previous purchases or searches made in their history, information about products out of stock or to be launched soon, coupons and birthday greetings, among others.
Create a cross-selling and upselling strategy
- Cross-selling involves recommending complementary products and accessories:
- The upsell means that you offer the customer the possibility of opting for a higher category product or for a more complete service.
Improve the quality of content
- Take care of the images; e-commerce enters through the eyes first. Include useful images of all kinds in your product sheets.
- Create clear and prominent feature and feature descriptions and bullet points.
- Study SEO and continually test new keywords and combinations.
- Make your testimonials credible and accompanied by photographs.
- Video is the future: it makes the stay on an online store page grow by up to 88%.
- Offers a more fluid and agile user shopping experience
With better information, more payment methods (PayPal, Apple Pay, various credit and debit cards …), and various returns and shipping modes.
Remember that this strategy must be applied to all your online sales channels, and especially to the mobile experience or Web Commerce, since up to 67% of buyers prefer to buy from a smartphone because it is more convenient and faster.
- Social networks to increase online sales
Facebook, Pinterest, Twitter, YouTube and Reddit are the social networks with the highest sales conversion for e-commerce businesses, depending on your niche and type of audience.
At Mobilvendor we have all the necessary channels for your ecommerce strategy to work. Contact us and we will advise you for free.