It is clear that the future is already here and that step that was missing to adequately meet the needs of customers, suppliers, collaborators and even between companies is ready.
Data analytics brings different benefits for companies that implement it, among the most popular we find:
- It facilitates the identification of trends and user behaviors in our digital assets (web, blog, social networks, etc.), to facilitate strategic decision making.
- It allows a detailed study of the operation of the processes.
- Optimize the attribution channels: the data analyzes the performance of the different campaigns in SEM, SEO, Display, Social Networks and allows to identify the ones that work best and in the channel where it will be necessary to invest more in the future.
- It allows a better knowledge of the audience.
Ultimately, data analytics must be as important as the sales results of any point of distribution. We must walk towards digital transformation and ensure that this branch has a strong penetration within corporate culture and is no longer seen as something strange and incomprehensible.